More Obama the Brand

cov124.jpgOur first stop is Campaign Stops, a blog about the Presidential race with entries written by my friend Steve Heller. First of all, I didn’t even know my friend Steve Heller was writing entries for a blog called Campaign Stops, so you can see firsthand what happens to your friendships when you stop writing for a real design blog. Last week he talked to Brian Collins, who notes that Change doesn’t look like Change when it’s in Comic Sans.

In this month’s Fast Company we have “The Brand Called Obama” which is interesting in what it promises right there on the cover: Here’s what it means for business. Ellen McGirt delivers a long but convincing argument comparing Obama’s strategy to the sometimes risky tack taken by smart start-ups. (If you pick it up, be sure to enjoy a relatively shorter piece on Patagonia by me.)

And finally, it wouldn’t be an Obama the Brand round up without comic relief from Pentagram’s Michael Bierut, whose radio voice I just heard pouring out of my speakers on NPR’s All Things Considered:

“I’ve jokingly said to my wife, ‘Someone who can coordinate all those fonts and make them all match perfectly, I trust them to come up with universal health care, and get us out of Iraq, and turn around the economy and do whatever else it takes,’” Bierut said.

Right? Is anyone else out there thinking what I’m thinking? Bierut 2012!

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