Allison Arieff rides off into the Sunset
The adorable Allison Arieff, who I interviewed almost a year ago about her new gig at Bay Area design firm IDEO, has taken a job as editor-at-large for Sunset. The former editor of Dwell has her work cut out for her:
The magazine is working on a brand re-envision/relaunch and I’ll be working on taking them in a new more provocative/more contemporary direction. I’ll also be doubling up my New York Times posts allowing me to have an even bigger soapbox for issues near and dear to my heart like community, sustainability, and of course, great architecture and design. I am super excited.
Sunset’s one of those magazines I’ll pick up first at the dentist’s office but would never really admit to reading, let alone buying, because the grandma quotient is just a bit too high. That said, I love the content and there’s nothing a little re-envisioning can’t solve. Here’s to Allison bringing Sunset out of the sunset years!
April 14th, 2008 at 10:27 pm
“Grandma quotient”: awesome! I see that magazine too, have never opened it, but love their font! I’ll have to look out for Allison.
April 14th, 2008 at 10:32 pm
The font does rule. Looks like it’s circa 1937. Check out the old school covers from 1898 until now.
April 15th, 2008 at 8:14 am
I openly love Sunset. Subscribed for years. I understand why they might want to spiff things up, but I hope they don’t reinvigorate the goodness out of it. Part of what makes it work is that it’s profoundly unhip.