Archive for November, 2008

Sweetening the deal

Thursday, November 20th, 2008

I love how Pam Williams describes the perception of her job in the opening of an article for STEP:

I get a couple of calls each week from design firms looking for “PR.” When I ask what they hope will result from our working together, the responses are often the same. “We want to be in (insert name of favorite design publication), and we’re also thinking (Fast Company | Wall Street Journal | Business Week) … something our clients will see.”

Sigh.

Most people confuse PR with publicity. They are not the same. PR, in the broadest sense, involves creating mutually beneficial relationships. Publicity, on the other hand, is “ink” or media exposure. Publicity is often part of a PR plan, but a PR plan may or may not include a formal publicity component. PR’s first goal is to create relationships.

If there’s one thing that people don’t realize about getting writers to publish articles about them, it’s that we’re much more likely to write about you if you take the time to get to know us.

And I don’t mean sending us five emails a week and calling us out of the blue.

Pam, of PR powerhouse Williams & House, knows how to form and maintain these relationships better than anyone in the design industry. And she’s written an amazing guide, full of expert advice from all the people who have so much ink spilled about them, it’s a wonder they can keep their clothes clean. Pam’s piece is named “Sweet Deals, Hard Truths,” and I assure you that reading it will have you thinking twice about what P and R stand for (if you’re pitching me, that’s: Presents and Roses). Included are my two cents about the importance of blogging, where she very kindly gives a shout out to this very blog you are reading now.

Eat My Words: Print’s Regional Design Annual

Wednesday, November 19th, 2008

Long, long ago, when I was hunting down dairy products in the concrete maze of Manhattan, I made a detour to the offices of Print for a day to help curate the magazine’s Regional Design Annual. I was responsible for the introduction to the Far West, which includes the Californias (north and south), the Northwest, and Rest of the West, which is everything west of Colorado’s eastern edge, including Alaska and Hawaii. (Don’t tell the other writers but the Print editors entrusted me with what is by far the largest geographic area in the annual.)

Watching how the awards process works was eye-opening (or perhaps Eye opening), to say the least. It involves the recycling bin far more than any other tool you can find in the office. But there was something remarkable about seeing all the work from the same region stacked and sorted together. Especially for me, being able to see, say, all the work from Los Angeles, whittled down into this tabletop and then some, and then being able to watch the same colors and patterns spill out from one piece onto another. You could watch one trend ripple west from Eagle Rock and another float north from Costa Mesa. And that made me really excited. Because even though you’d think we’re all operating in isolation, plugged directly into this world wide web, this was proof that the process of relating to where you live and knowing who you work near is very much intact. I could actually see that sense of community.

But one thing I will tell you is that judging design work is no cakewalk. We were on our feet, squinting at 6-point copy, holding people’s fates in our hands for eight hours straight (don’t worry, we were allowed to eat, but only uncooked fish). It was so excruciating, Print’s stylish creative director Kristina DiMatteo had to change her footwear to meet the strenuous demands of the day. I, of course, was wearing my TOMS.

Smoke gets in your eyes

Monday, November 17th, 2008

With Los Angeles ringed by fire, people want to know, besides the permeating mist of Real Campfire Scent®, besides your clothes smelling like the cheap incense your hippie neighbor insisted on burning illegally in the dorms, besides the ash on your windowsill being thick enough to write on, how bad is it? No, really, besides the inability to wear your contacts, an ever-present ball of phlegm in the back of your throat, and black soot dripping from your nose, how bad is it? Well, if you must know, here’s the best way I can think of to illustrate it.

Sunset

I take a photo of the sunset from the studio almost every night. Here’s one from October 6. Beautiful clear sky, and you can catch just the edge of the sun slipping behind the Santa Monica Mountains.

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Here’s one from November 4. Rare traces of clouds scattered across the sky, a nice blue to orange gradient.

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November 12, another fantastic one. Again, just a smattering of clouds and that lovely warm glow.

Smoky!

And here’s one from Saturday night. Actually, “night” is a bit deceiving because it’s not really photo of the sunset at all. It was taken an hour earlier than all the rest. After a day spent in perpetual twilight, this was the last time you could make out the sun at all before it slipped behind the haze.

Saturday night lights

Saturday, November 15th, 2008

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Somehow, in my urban ambling, the work of Chris Burden keeps bursting through the landscape, whether in the limestone canyon of Rockefeller Center in New York or as I’m strolling Wilshire near the new BCAM here in LA. I’ve professed my love for this streetlamp installation before, and I finally got a chance to explore them at night.

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There’s something rather menacing about them, isn’t there? Like they’re in a streetlamp gang, and they all gathered here together, from all parts of the city, to claim their territory.

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As I was lining this up a couple came walking through the plaza en route to some fundraiser or something (he was in a suit, she had on a dress made of some material that clinked together as she walked). She was dazzled, enchanted like a Disney princess at the ball, completely speechless. The guy tugged her hand, and said “Come. On. We’re late.” He just couldn’t see it.

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It doesn’t even look real! The ethereal quality is just like this in person. It’s almost like it was taken in black and white. The good news, at least for my little point and shoot, is that you don’t need a flash.

I was told there would be no math

Tuesday, November 11th, 2008

It should come as no surprise to you that throughout my academic career, English was the hour I looked forward to the most. That was followed by History, which captivated me for its sheer breadth of costume changes alone. Science I found tedious but I usually enjoyed the subject matter—I was fond of plants, gravity, isopropyl alcohol, frog intestines—and besides, we got to play with fire. And way down at the bottom of the list, below sitting alone at lunch, below showering naked with strangers after swimming in a chlorine vat, was Math. Even the word sounds flat and deplorable. There were no heroes, no revolutions, no chemical changes, no magic.

So when my friend Ashley informed me yesterday that one of our high school teachers, Larry Matthews, died suddenly last week, you’ll understand why I’m so sad. Doc, as everyone called him, was not only one of my favorite teachers of all time, he taught math. So he must have been extra good.

Although it sometimes made me cry, up until 8th grade Algebra, Math and I were basically cool. I could think of myself like a number sleuth; we were looking for x, and sometimes y. We found x, we found y, end of story, check your work. But when I got to high school we started dealing with all these “what ifs.” I stopped doing well when the solution itself included an x and looked more like the Gateway Arch. Infinity as an answer? Impossible to grasp.

It also didn’t help that high school mathematics required us to come to class with a major distraction:  a TI-81 graphing calculator. For the next four years we would spend half of our time coaxing the sine, cosine and tangent waves into displaying the most authentic-looking butt and boob shapes along the x-axis. And the rest of the time using the letter-typing feature to draft notes to our fellow students, who we then pretended we needed to trade calculators with. (To my younger readers: We didn’t have cell phones back then, this was our only way of text messaging.)

I suffered through Honors Geometry, Honors Algebra 2 with Trig, and Honors Pre-Calculus until somebody had the sense to put me out of my misery. Finally, senior year, I was released from the custody of my beloved nerdherd and dropped to the b-track, Calculus AB. For people who are smart enough to take the AP Calculus exam at the end of the year but also smart enough to know they don’t want to make a career out of it.

I won’t ever admit that Doc Matthews made math fun, but Doc was fun. He ran the class like it was Letterman, and we were the studio audience. My enemies x, y and z evolved into stick figures with full heads of curly hair and curious beards. If we got a question right he’d run back to the board and scribble the answer with a dry erase flourish like he just got the answer to Final Jeopardy.

His energy and enthusiasm were magnetic. Explanations of limits, functions and differentials were lumped into easy-to-remember 70’s rock lyric parodies, sports metaphors and Doc-authored rhymes that had jaded 17-year-olds chanting “related rates <desk thump> related rates <desk thump> don’t need no dates <desk thump> to do related rates.”

If we talked to our neighbor during class, our names were placed in the Chit-Chat Box on the board, a clever way of both acknowledging and embarrassing us.

Fridays were the best. Those were reserved for extravagant Donut Parties, where someone was charged with making a Dunkin’ run before school. We’d spend the first 15 minutes of class engaged in a casual and quite civilized early morning cocktail party (only with orange juice). It was an amazing gesture that made us feel, you know, like grown ups.

But for all Doc’s ability to explain formulas in terms of the University of Tennesee sport currently in season, for all his musical talents, for all his custard-filled allowances, I was failing.

My low point was a 12% on a test. My friend Lisa—another Non-Mathlete Left Behind—remembers getting a 6%. Doc pulled me aside for my come-to-Newton moment.

“I know you hate this,” he said, his eyes still oddly smiling even though he was being stern. “So let me put it another way for you. If you pass the AP test, you will never have to think about math again.”

No one had ever put it in perspective like that for me. Other teachers had lied to us, told us that we’d better learn the quadratic equation because we’d need it to balance our checkbooks (another thing I’ve never had to do—liars!). But he knew me and my non-number-crunching brain well enough that he knew exactly how to motivate me to do better. My eyes lit up at the thought of a math-free life. Cue the study montage!

I honestly busted the books until that fateful day in May. And well…I’d love to say I tested out of Calculus forever right then and there, but the truth is all my cramming wasn’t enough to unearth me from four years of math deficiencies. When I enrolled at the University of Colorado that fall, my schedule included one final, hopeful semester of math. But Doc was half right. Not only did I breeze through it, I got my first 100% on a math test. Ever.

And after that, Doc was absolutely right:  I never had to think about math another day of my life. Until today, when writing this piece and I had to Google all the terms I supposedly learned in his class and have long since forgotten. But I’ll never, ever forget Doc.

For him, I’ll even accept the infinity sign as his final answer. Which he, of course, has added a nose and a grin to and turned it into a smiley face.