Archive for the ‘advertising’ Category

Walking the red carpet

Thursday, March 4th, 2010

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Ahhhh, Oscar season. When we cover our most famous street in luxurious, pedestrian-friendly carpet but only let celebrities walk there.

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Little gold men start appearing on the sidewalks, wearing their cute plastic skirts.

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And we worship them like gods.

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Yesterday I got to see the set of the Academy Awards and interview its designer, the lovely David Rockwell, for Fast Company.

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There were, of course, no photos allowed inside the theater, but afterwards my media credentials did get me onto the red carpet.

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Which, as you can see, is covered in plastic, twice. It’s supposed to rain this weekend.

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Here are the risers where the non-famous people get to sit.

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And here’s where people like me get to stand and ask famous people questions. All day. In heels.

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As I was snapping this shot, a cameraman who was shooting an interview with someone else came over and asked if he could see my camera. It’s new, and its awesome, and everyone wants to see it, especially people who love cameras, so I let him.

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He told me to pose, and I thought he just wanted to play with my camera, so it took me a minute to figure out what was going on. I started laughing and said thanks, but I didn’t need my photo taken. “Are you kidding?” he said. “You gotta have your picture taken on the red carpet!” So I did.

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Another cameraman who was shooting nearby even got into the act. “Come on!” said my photographer, as he snapped shot after shot. “This is the Oscars!”

The Spanish type

Saturday, February 27th, 2010

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On the last day I was in Madrid, I made a big loop around the city on foot and managed to snap a bunch of cool tapas bar signage.

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I loved these little illustrations.

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Looks like it used to say something else but I couldn’t tell what.

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Really, what more does one need?

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Double bonus for the awesome accidental 80’s signage captured above.

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This place was the perfect shade of apricot and the perfect shade of mint—a visual daiquiri.

American Restaurant

Some Spanish restaurants make you really feel right at home.

Not just karaoke LASER KARAOKE

Because what’s better than karaoke? Laser karaoke!

Cute branded Metro buckets, I want one!

The Madrid metro was clean, colorful and easy to navigate, but I loved these little branded buckets the most. They were so cute, it almost made you happy it was raining!

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I supposed it’s better than a Low Tech Hotel.

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I headed towards the Royal Palace but the line was really long for tickets, so I opted to go inside the Almudena Cathedral, which is next door, instead. And then I looked up.

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The most vibrant colors I’ve ever seen on a cathedral ceiling, as a children’s choir sang to a hushed crowd. What a pleasant, unexpected treat!

Trufa Helado de Coco!

Speaking of treats, most helados shops were actually shut tight due to the cold weather. But I managed to find a special exception at Mallorca, these awesome little pastelerias found all over Madrid.

Awesome purchasing system at Mallorca

The coolest part was their system to keep track of your purchases as you roam the three-story epicurean playground because they know you’re probably going to eat that trufa helada de coco about 30 seconds after it comes out of the case!

All my photos are here. Hope you enjoyed our Spanish adventure!

I’m on Studio 360 this weekend!

Saturday, January 16th, 2010

And it had a picture of a train on it

I like love and all, but there’s something about Valentine’s Day that makes it feel so cheap (and yet so expensive). So I was thrilled when I got a call from Michele Siegel, a producer at the fantastic public radio show Studio 360 to help launch a new contest to redesign Valentine’s Day! I went to a little studio in someone’s backyard just off Melrose and talked to Kurt Andersen about the agony of prix-fixe dinners, heart-shaped candy and the most perplexing Valentine’s icon of all, that diaper-wearing Cupid. I’m on the show this weekend, so you can hear it when it airs on your local public radio station, or just listen to the episode right there on the site.

But the coolest thing is that we really are taking designers’ submissions for a redesigned Valentine’s Day, and we’ve also enlisted one design firm who will be reporting on-air with their redesign on Valentine’s Day weekend: Armin Vit & Bryony Gomez-Palacio, my old friends from the Portfolio Center. You can submit your redesigns through Flickr, and I’ll be pulling my favorite concepts throughout the next few weeks and posting them on Fast Company. Be sure to have it uploaded by February 7 in order to have it considered for the show, and then check back Valentine’s Day weekend to hear the results. Unless, of course, that interferes with your $300-20% tip-included dinner.

It’s good to know that lots of other people out there despise Valentine’s Day. I just found out through Kate Bingaman-Burt that AIGA Nebraska is holding a similar contest: A Love/Hate Valentine’s Card Contest. I’m thinking some of those cards may be fair game for Studio 360’s challenge as well.

Love ya!

On design writing in Communication Arts

Monday, November 23rd, 2009

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Communication ArtsDesign Annual is out and it’s full of all the regular goodness that it brings to design students each year who need to know which doors to go knocking on (at least I know that’s how I used it!). And on the very back page, there’s a little blurb by me about design writing.

My quote about design writing in CA

I was featured alongside Chronicle Books creative director Michael Carabetta (oh-so-appropriate since Chronicle published City Walks Architecture: New York), Ted Crawford, publisher of Allworth Press, Armin Vit & Bryony Gomez-Palacio, and the unparalleled Steve Heller. Here’s what I said when asked “Why do we write about design?”

When I started writing about design, no one except designers themselves really understood what it was, so it was my job to compose long sentences of effervescent prose that helped make this process I admired and appreciated irresistible to a new audience. Now everyone knows what design is—and they’re a little overwhelmed by how fast it’s coming at them. So my job is to wade through all the crap, and write quickly but intelligently about the best: Only the people and projects worth knowing, right now.

Hank

Tuesday, November 17th, 2009

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Tonight at the Art Directors Club in New York they had a ceremony honoring a group of people they call GrandMasters: “four distinguished educators who have inspired generations of creatives and whose legacies are a far-reaching network of industry leaders and professionals…” One of those people was Hank Richardson, president of a little school called the Portfolio Center that I attended for two steamy years in Atlanta.

This amazing photo of Hank and I was taken by my very good friend Liz Danzico but until I just did a search for Hank on Flickr, I had never seen it before. It’s of Christopher Simmons, Mick Hodgson, Hank and me walking over the Roberto Clemente Bridge in Pittsburgh on the way to the Andy Warhol Museum during an AIGA retreat (in…2005? OMG). Anyway, it could not be more fitting: Those are just two of the dozens of people who I have now become close friends and collaborators with thanks to Hank’s many, many generous (and always on-point!) introductions over the years.

For the ADC show, a few PC grads were asked to send along something that we’d worked on in our professional careers. Of course I sent “Real World Studio,” a story I wrote for GOOD about John Bielenberg’s Project M (yet another Hank connection) but also to honor the way that Hank always taught us to infuse our work with purpose and meaning (way before social responsibility was cool). But I also wanted to send something that honored, well, Hank. So, I sent the ADC a poem I wrote. And here it is:

HANK

He wears the designers’ uniform, lest you forget
A black t-shirt, black turtleneck, beneath a black jacket
Accented by his mustache, a clipped strip of snow white,
Offset by Pantone 1767 cheeks, eternally bright

Holding court at our school in Atlanta
(Which according to him was called “Port-foll-ya Cen-ta”)
Hank was the president but also head cheerleader
We pushed X-Actos and pixels, he pushed us further

Cowboys or Hotrods, we each knew our places
There were chairs to be made, or posters of typefaces
Ethos and rigor were drilled into our brains
We were simply too busy to find time to complain

James Victore! Sally Hogshead! Stefan Sagmeister!
These were the names we were expected to master
But these stars, they all seemed to drop by each week
Hank had a Rolodex one-million names deep

Does the man sleep? It is difficult to tell
His 5am class is subtitled “Introduction to Hell”
If you live in LA, you might also experience
4am phone calls when he forgets the time difference

Hank Richardson is a teacher, a Grandmaster of flash
An AIGA Fellow, a designer with panache
A trusted friend, a conspirator sweet,
Our Sturdy Magnolia of Bennett Street

But to me, he will always be just plain old Hank
And for my career, it’s he I can thank.

-Alissa Walker